Magazine Company Research
I shall be researching the companies which own large magazines and certain figures which could affect them.
IPC Media
IPC Media or now known as TimeInc UK, is a massive company which owns at least 90 magazines. These magazines consist of NME, InStyle, NOW Aand TV Times. A lot of these are woman magazines or TV magazines, this is because they could make a lot of money out of it as woman are stereo typically more likely to buy magazines. To be completely precise, they publish 90 magazines all aimed at different audiences. Time Inc sell around 350 million copies every year, this is either digital or physical as they aim at both targets. The owner and CEO, Marcus Rich created the company in 1968 and was also owned by Time Warner from 1990 – 2014.
Bauer
Bauer is a UK company which produces over 107 brands. Some of these are Kerrang! Absolute Radio and more.
Bauer
Bauer seems to be focused on music as over half of its magazines are on music, however they do have some entertainment magazines on offer to. Bauer reaches over 22 million unique people. They have never released stats on how much they own on the market, however it seems to be a large number as they have a lot of magazines. The owner of the company is Yvonne Bauer. She created, published and is the owner of the media group
BBC Magazines
BBC Magazines is a UK company which produces 20 magazines. These magazines are mostly based over their shows like Doctor Who and more. However, a lot of them are wildlife or cooking magazines, this shows us that the target audience for the magazines is the older generation. BBC Magazines don’t own a lot of the market as they are more based on TV which they own practically all the market. They are actually owned by another company called Exponent Private Equity. They are also published by Immediate. A lot of their magazines have been discontinued or cancelled as no one would read them, proving that BBC magazines are not a huge predator in the magazine network.
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