Questionnaire Results

In our surveys, we asked our consumers (people at college) what they would want in the college magazine. Our answers came out from simple to very broad.

Our first question was how many people read it, we found out that 90% did not read it, however 10% did. This means the magazine is not reaching the target audience. Our second test was to see what colours people liked. Our top 5 colours were black, blue, red, green and white. Some of these colours contrast so we wouldn’t use them all. We then asked when to publish it, most people (30%) said monthly or termly. However, personally I believe these are too long and would use fortnightly (20%) as it is a much shorter timescale. People would also not be willing to pay with about 40% of people say they wouldn’t pay, however 48% of people said that they would pay. 20% of these said they would pay 50p. We asked people what they would like in the magazine and the results came in as: music, fashion, food, revision, competitions. The highest scorer was music, this would be a main topic in our magazine. We then asked people if free stuff would entice them to buy it, 95% said yes. What images should be shown is another question we asked and over 70% of people wanted student work or a picture of a student/students on the front cover. We also asked if we should make it multi-platform, most people wanted this as 80% of people said that they would want this, however obviously 20% of people would not want this. Advertisements would also be a huge part in our magazine, and we asked people if they would like this. 75% of people said it would interest them to see adverts in the magazine. Finally, we had to ask where we should distribute the magazine. The main answers we got were the reception and the coffee shop. We believe that these are good places as most people go in there every day. To conclude, the answers we were given shaped our magazine and we could implement these into the design process of what we intend to make J